Approach

Many Objectives. One Approach.


Every business has its own path forward. We bring the same disciplined approach to each engagement:

Creating clarity, identifying opportunity, and turning financial insight into decisive action.


Business infographic with two people and a checklist icon, explaining the first step: comprehension, emphasizing understanding the business and its objectives.
A graphic with an eye icon at the top, and the heading '02 Clarify' followed by text about untangling complex financial information and establishing a reliable financial picture for informed decision-making.
A dark blue graphic with a line chart and arrow icon, titled '03 Model.' The text explains turning financial information into models to reveal performance, cash flow, profitability, valuation, and enterprise value factors.
Business meeting icon with three people around a table, and a section titled '04 Advise' with text about strategic recommendations and understanding business priorities.
A dark blue background with an icon of a clipboard with checkmarks and a target, and text that reads "05 Project." Below it, there is a paragraph about using predictive models and scenario analysis to help business owners understand future trends and make informed decisions.
A digital graphic with an icon of a clipboard and gear, and text that reads '06 Execute' followed by a paragraph about strategy implementation and working with owners and leadership teams.

Approach in Action: Case Studies

Most Recent Transaction:

ProActive Strategies was engaged to advise on the sale of three founder-owned plumbing companies in Florida—businesses that had already failed to transact twice. When we stepped in, the financials were in disarray, the owners lacked a clear understanding of their revenue mix, and inventory had never been properly tracked.

Leveraging our CPA-led financial expertise, we rebuilt and cleaned the books, established accurate financial reporting, identified the true revenue mix, and implemented inventory tracking to create a clear and defensible picture of the businesses’ financial performance. That deeper financial understanding allowed us to uncover value that had previously gone unrecognized and position the companies for a premium valuation.

From there, ProActive managed the transaction from start to finish. We initiated and managed outreach, marketed the businesses, managed buyer communications and negotiations, sourced and identified the perfect buyer, and coordinated the full due diligence process through closing. While trades businesses typically transact at approximately 6–8x EBITDA, ProActive achieved an ~9x EBITDA multiple.

We ultimately took three businesses that had failed to sell twice, transformed their financial presentation, demonstrated their true value, and successfully sold them to a sophisticated private equity-backed strategic acquirer. From initial buyer sourcing and outreach through marketing, negotiations, due diligence, and closing, the entire transaction was completed in just 38 days—at an industry premium.

Largest Transaction:

Our largest transaction experience took place in 2018 with a software company in Jacksonville, Florida. The company was ultimately acquired by a Private Equity buyer following several rounds of intense competition and a highly competitive bidding process. The transaction culminated in a $140+ million sale, and less than two years later, the company was sold again for $250+ million—demonstrating the significant value that had been created through the original transaction and subsequent growth.

This incredible experience provides an important foundation for ProActive Strategies' transaction expertise. It gave our team firsthand exposure to the demands of a highly competitive $140+ million transaction, including the financial preparation, due diligence, buyer scrutiny, and execution required to successfully navigate a transaction of significant scale. Today, that experience informs the way we approach transactions for founder-owned businesses—bringing the same level of financial rigor, transaction discipline, and understanding of buyer expectations to every engagement.

From Aerospace to Zero-Waste


Our experience spans 100+ industries, giving us a broad perspective on the unique financial, operational, and strategic dynamics that drive business value. From trades and construction to manufacturing, technology, healthcare, professional services, and beyond, we have worked with, advised, and supported businesses across a wide range of sectors—bringing that cross-industry perspective to every engagement.

Construction & Trades


Architecture

Building Maintenance

Commercial Construction

Concrete

Contracting

Janitorial Services

Electrical

General Contracting

Home Services

HVAC

Landscaping

Painting

Window & Door Services

Industrial, Manufacturing, & Distribution


Aerospace & Defense

Distribution

Equipment Services

Industrial Manufacturing

Manufacturing

Warehousing

Wholesale

Zero Waste

Professional Services


Accounting

Advertising

Business Services

Business Consulting

Business-to-Business Services

Corporate Services

Consulting

Financial Services

Human Resources

Insurance

Legal Services

Professional Services

Staffing

Healthcare & Health Services


Biotechnology

Private Practices

Healthcare

Medical Devices

Medical Practices

Medical Healthcare

Medical R&D

Pharmaceuticals

Technology & Software


App Development

Broadcasting

Computer Software

Data Services

Information Services

Internet Services

Restaurant Software

SaaS

Software

Software Development

Software Implementation

Telecommunications

Wireless Communications

Consumer, Hospitality, Transportation, & Others


Aviation & Aircraft Services

Consumer Products

Food Services

Restaurants

Retail

Trucking

Logistics

Nonprofit Organizations